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ShopDeck, a D2C e-commerce enabler, has raised $8 million in funding led by Bessemer Venture Partners, with participation from Elevation Capital, Venture Highway, and Chiratae Ventures.
The fund will be deployed to enhance the start-up’s AI-powered technology stack, expand on-ground operations to support sellers across tier-2 and 3 cities, and add talent.
“India’s market demands a unique approach. ShopDeck is not just software; it’s a growth partner for brands who’ve never been part of the D2C landscape or are scaling aggressively,” said Rishabh Verma, Co-founder. “Our aim is to help every merchant, from Tier-3 cities to metros, scale sustainably. Many have crossed ₹10 Cr in revenue in less than two years of launching with us.
ShopDeck empowers sellers across categories, including clothing, jewellery, footwear, and home decor, driving over $150M in annual sales. Notable achievements include - 500 sellers crossing ₹1 Cr in annual sales, with 60% achieving over 100% YoY GMV growth. 75% of sellers and 80% of customers originating from Tier-2 and Tier-3 cities, demonstrating deep market penetration. Helping traditional businesses embrace D2C while retaining CM2 profitability.
“From transitioning traditional sellers into D2C to scaling businesses to ₹10 Cr in annual revenue within two years while maintaining profitability, we’re building a sustainable, scalable model for success,” said Harmin Shah, Co-founder.
The company helps small and medium-sized sellers in storefront management, marketing, shipping, and customer engagement as well as setting up and scaling their online presence.
ShopDeck helps sellers across categories, including clothing, jewellery, footwear, and home decor, driving over $150 million in annual sales. The company claimed 500 sellers crossing ₹1 crore in annual sales, with 60 per cent achieving over 100 per cent y-o-y GMV growth, and 75 per cent of sellers and 80 per cent of customers originating from Tier-2 and Tier-3 cities.
The start-up, which counts listed giants Shopify among its peers, plans to use the latest infusion for building its software and increase investments in its AI efforts.
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