Skillmatics, a full-stack direct-to-consumer brand for educational products and games for children, has raised $6 million in Series A funding, led by Sequoia Capital India. The round also includes participation from Jalaj Dani Family Office and existing angel investors.
The funds raised will be used to strengthen the brand’s presence in the US across online and offline retail, to hire across product design, data analytics, technology, and marketing roles, as well as expand product offerings to target newer age groups and enter new product categories.
Online gaming can help parents bond with children, improve their mental wellbeing
Software-like approach
Operating in a $100-billion global toy and game market, Skillmatics caters to new-age parents who want to provide their children meaningful play experiences that build formative skills. Skillmatics’ differentiated products are made using sustainable materials, are designed to build core skills and reinforce key learning outcomes through systematic play. Skillmatics currently offers products in three key categories — learning resources, educational games and STEM toys.
Government’s rising focus on ed-tech would lead to 100% literacy
“We have adopted a software-like approach to traditional product development and built a suite of proprietary analytical tools that allows us to better understand evolving consumer preferences. This approach has enabled us to create innovative IP-led products that have rapidly gained traction and earned customer love in large markets like the US, enabling us to build a global brand from India”, said Dhvanil Sheth, founder and CEO at Skillmatics, in a statement.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.