After taking a hit on ban of BS-III vehicles, two-wheeler companies, except the country’s top manufacturer, Hero MotoCorp, have reported positive sales numbers during April.

The grand total of sales has already crossed by more than 40,000 to 15.12 lakh units in April, compared with 14.71 lakh units in March.

While Hero MotoCorp reported a fall in sales by 4 per cent year-on-year (YoY) to 5.91 lakh units in April (against 6.12 lakh units in April 2016), rival Honda Motorcycle & Scooter has reported record sales of around 5.52 lakh units in April, compared with 4.14 lakh units in April last year.

This has narrowed the gap between Hero and Honda, and according to analysts, Hero has to work hard to widen that gap.

On top of that, Hero MotoCorp has also announced a hike in prices – ranging from ₹500 to ₹2,200 – across different models to partially offset the commodity cost increases, effective from May 1. With the ongoing marriage season, the company expects to maintain the trend of robust retail sales in May.

Meanwhile, Yadvinder Singh Guleria, Senior Vice-President, Sales and Marketing, Honda Motorcycle and Scooter India, said this April’s results mark a “great entry for Honda into the new financial year”.

The company’s increased sales by 33 per cent are for the first time ever in a month, he said, adding that “not only domestic but exports of Honda 2Wheelers India also saw a jump of close to 60 per cent over April 2016.”

Other companies, including TVS Motor Company, Royal Enfield and India Yamaha Motor, also recorded positive growth in their April sales.

comment COMMENT NOW