Snap Fitness prepping for wider presence in India

Sangeetha Chengappa Bengaluru | Updated on January 20, 2018 Published on March 11, 2016

Snap Fitness President and CEO Peter Taunton GRN SOMASHEKAR

US-headquartered health and fitness chain Snap Fitness, which entered the Indian market in 2008 with a centre in Bengaluru, is looking to expand its India footprint to 300 centres in three years.

Snap Fitness, which claims to be among the first to offer 24/7 access to members, along with nutrition and diet counselling, currently operates 60 fitness centres across 11 cities nationwide. It has centres in three formats — 3,000 sq ft, 4,000 sq ft and 5,000 sq ft, and has a user base of 60,000 members.

New products

The chain has introduced two-fitness related products — the International Access Card, which gives members access to any of the 2,500 Snap Fitness centres located in the US, Canada, Australia, New Zealand, UK, Mexico and Egypt; and Myzone, a wi-fi enabled area in the centres that allows members to track their workouts and monitor their heart rates via devices.

A free Myzone app allows members to stream and review the activity results from a smartphone, anywhere.

“India was the first country I entered into outside of the US in 2008,” said Peter Taunton, Global CEO and President, Snap Fitness. “While we are growing at a steady pace, we could grow much faster if entrepreneurs who want to be our business partners have access to loans from large banking institutions at fair interest rates.”

It costs ₹1.6 crore to set up a Snap Fitness centre, he explained. “The entrepreneur has to contribute 30 per cent, the rest of the capital has to be raised from banks or other financing institutions, which is not forthcoming,” he added.

In sharp contrast to the situation in India, Australia/NewZealand, a market that the company entered three years after India, already has 230 centres, he pointed out.

The $2-billion fitness and wellness market in India, which is dominated by weight loss and beauty treatment services, is growing at a healthy clip of 25-30, fuelled by rising income levels and changing lifestyles, said Dr Vikram BM, owner of Force Fitness Pvt Ltd, which holds the master franchise for Snap Fitness in India.

Published on March 11, 2016
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