Online marketplace, Snapdeal has announced the acquisition of Reduce Data, a Mountain View, USA based programmatic display advertising platform. With this acquisition, the Reduce Data team will join Snapdeal and drive the roadmap to build a world class discovery platform and associated tools for brands as well as over 200,000 sellers on the marketplace.
Reduce Data is focused at powering brands to deliver advertising strategies for consumers across platforms and devices. Its proprietary platform leverages artificial intelligence, real-time data and other tools, delivering high return on investment for advertising campaigns.
It was founded in late 2012 by Asif Ali, a Technology Entrepreneur as well as the Lead Architect at the company. The engineering team led by Asif Ali, which currently has customers across US, UK, India, is now a part of the Snapdeal family.