Snapdeal.com, India’s largest online marketplace, has acquired the assets of Doozton.com, an online product discovery technology platform in fashion & lifestyle categories.

Doozton.com helps people discover trending products and designs from the best of online stores of India.

Rohit Bansal, Co-Founder and COO, Snapdeal.com, said, “In a short span of time since its inception, Doozton.com has earned popularity among its users, making shopping fun, easy and social with the best of fashion & lifestyle product suggestions including clothes, shoes and accessories for men and women. The technology built by Doozton will enable an artful and personalised way of listing and suggesting fashion merchandise on Snapdeal, making the acquisition fruitful for buyers and sellers on the platform. At Snapdeal, we have seen a 10x growth in our fashion categories in the last 12 months, and we foresee the benefits of this acquisition will further boost this growth.”

Pushpendra Singh, Founder of Doozton.com, said, “Doozton.com has carved a special place for itself as a fashion & lifestyle products discovery portal among its customers. With Snapdeal.com, the technology of Doozton.com will get a wider and more established platform. I am glad about this acquisition by Snapdeal, which will allow for a much larger canvas for our mission of enabling intuitive and fun merchandising of fashion products.”

Doozton.com offers online wardrobe suggestions, what to wear and what to buy for occasions such as for a date, for a wedding, among others. It also includes home décor and gifting products curated from the best of online stores across India.

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