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SonyLIV 2.0 rolls out with refreshed brand identity to enhance user experience

Mumbai | Updated on May 27, 2020 Published on May 27, 2020

SonyLIV, the OTT brand of Sony Pictures Networks India, has started rolling out its SonyLIV 2.0. The new update comes with enhanced user experience and new brand identity, the company mentioned in its official release.

The phased rollout of SonyLIV 2.0 will complete in an estimated duration of 3 weeks. The original content catalog will launch in June’20 as part of a new LIV Premium subscription pack.

The television channel mentioned that along with changes in brand identity and user experience, SonyLIV offers a glimpse into its engaging repertoire of originals that will soon go live on the platform. From real-life incidents to book adaptations to some fictional narratives, these originals will feature some of the most popular faces in the world of entertainment.

Speaking on the update, Aman Srivastava, Head of Marketing – Digital Business stated in an official statement: “We are thrilled to unveil SonyLIV 2.0 with a refreshed & enhanced user experience and new brand identity to our audiences.

He further added: “This precedes the launch of our premium subscription package in June’20. SonyLIV2.0 is designed to create world-class entertainment experience and will be home to some distinctly unique Indian stories for a global audience.”

SonyLIV is the first Indian premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices.

Launched in January 2013, the digital streaming player is home to 24 years of content from the library of Sony Pictures Networks India (SPN) with over 40,000 hours of programming.

Published on May 27, 2020
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