Comments
After completing more than three years in the country, Nasdaq-listed Starbucks Coffee Company will bring its acquired tea brand, Teavana, this year.
Having acquired the speciality tea company in 2012, the Seattle-based company, which has forged an equal JV with Tata Group company, Tata Global Beverages, is expected to unleash more beverage brands.
“Tea is an over $-100 billion category, much bigger than coffee, and we will bring Teavana to India in 2016. At some point of time even stores under Teavana will get launched across Asia,’’ said Howard Schultz while addressing the Tata Group’s leadership team at the `Dialogues for Customer Centricity and Leadership’ at the Taj Mahal Palace in Mumbai.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.