Helmet manufacturer Steelbird Hi-Tech India will sell helmets designed by Italy-based helmet graphic designer Bargy Design.
Both firms have entered into an exclusive tie-up, as part of which the Italian firm will design Steelbird’s helmets sold in the country.
Commenting on the development, Steelbird Group Managing Director Rajeev Kapur said: “We plan on getting the entire range of Bargy Design in India through our exclusive tie-up with them.”
The upcoming models designed by Bargy Design will be launched in the market this month and target the premium segment.
The helmets will have features including high-impact ABS material shell, micro-metric buckle, innovative ventilation system and will be ISI certified.
“With our tie-up and the launch of the designer range, our motive is to cover complete business pyramid that is mass customer to premium customer,” Shailendra Jain, Global Group Head - Sales and Marketing, Steelbird Hi-Tech India, said.
The cost of helmets bearing Bargy Design’s graphic would start from Rs 2,499 onwards.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.