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Sun TV Network has reported 48 per cent growth in net profit to Rs 225.49 crore for the quarter ended December 31, 2010, from Rs 151.94 crore in the comparable previous year quarter.
The turnover went up by over 51 per cent to Rs 597.99 crore during the quarter, from Rs 395.08 crore last year.
Mr Ajay Vidyasagar, Chief Operating Officer of Sun TV Network, says, “Though we had a pretty good run on multiple fronts, the growth can predominantly be attributed to growth in advertising and subscription revenues and the blockbuster movie Enthiran . According to him, with 16 per cent growth over the comparable previous year quarter, the network's advertising revenue growth outperformed the industry growth of 12 per cent during the quarter. Similarly, on the subscription front too, there was “considerable growth” on both cable and DTH platforms. During the quarter under consideration, the company released the movie Enthiran in three languages — Tamil, Telugu and Hindi. It earned revenues of Rs 179 crore, says a press release from the company.
The board has also declared an interim divided of 100 per cent (Rs 5 per share), says the release. The Sun TV scrip closed on the BSE at Rs 482.40 from Rs 498.40.
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