SuperMax mulls units in Brazil, Egypt, Asia

Super-Max Personal Care, the world’s second largest makers of razor blades, is planning to expand its global reach by setting up manufacturing facilities in Brazil, Egypt and South-East Asia.

The company currently has manufacturing facilities in Bangladesh, Mexico and Dubai.

Subhash Chaudhuri, vice-president (Strategy and Corporate Affairs), said setting up of manufacturing facilities near the markets was a way to further bring down cost of products. “We are today exporting to 150 countries,” he told media persons here.

Super-max has a turnover of about Rs 1200 crore, out of which about Rs 500 crore comes from its overseas sales. In India it has six manufacturing facilities, including one in Hyderabad and three in Mumbai, totally producing about 60 lakh double-edged razors and between four and five lakh systems and disposables.

The company is expanding its Hyderabad facility, which is a 100 per cent export oriented unit, to produce its premium razor blades for the overseas markets.

As part of this expansion, it set up a new sputtering machine to produce premium blades. 

The new Telangana Home Minister N Narsimha Reddy inaugurated the machine today.

Chaudhuri said the company was watching the developments related to the bifurcation of the State.  “We will certainly look at (residual) Andhra Pradesh if we get the incentives that are being talked about,” he added.

As part of its global strategy, SuperMax will focus on Russia and Asia.