Tata Motors eyes youth with new Nano GenX series

Our Bureau Mumbai | Updated on January 23, 2018 Published on May 19, 2015

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, launching the new GenxX Nano Automated Manual Transmission in Mumbai on May 19, 2015. Photo: Paul Noronha

Price range ₹1.99-₹2.49 lakh; replaces Nano Twist range launched in 2014

Aiming to revive the fortunes of its compact hatchback Nano, Tata Motors has launched a new range of the car, including the cheapest automatic manual transmission (AMT) variants with technologically-advanced features.

The GenX range has been launched with prices ranging from ₹1.99 lakh to ₹2.49 lakh (ex-showroom, Delhi).

“The Nano continues to remain an important brand in our passenger vehicle portfolio and we have been constantly evolving the product to deliver the most relevant city car features like easy shift, power steering, the hatch access, Bluetooth connectivity and so on,” said Mayank Pareek, President (Passenger Vehicles Business Unit) at Tata Motors.

Read: 2015 Tata Nano GenX review

“Many customers in the age group of 25-35 years are looking to purchase compact cars and many of this should translate into sales,” he added.

The GenX series, launched in five variants, also replaces the Nano Twist range launched in 2014, except for the CNG version Nano eMax.

Tata Motors first introduced the Nano in March 2009 — which the then Tata group Chairman Ratan Tata termed the ‘People’s Car’— priced at ₹1 lakh.

The sales of the world’s cheapest car did not rise to the company’s expectations, with only 16,901 units sold in 2014-15.

Cheapest automatic

Tata Motors, has launched two variants – XMA and XTA — with the AMT feature.

The customised XMA variant, which will be available for sales from August 2015, is priced at ₹2.69 lakh (Delhi) and ₹2.80 lakh (Mumbai).

The top-end XTA variant is priced at ₹2.89 lakh (Delhi) and ₹2.99 lakh (Mumbai) and is available post the national launch. These would be the cheapest AMT models in the country, taking on Maruti Suzuki Alto K10 that is priced at around ₹4.3 lakh (ex-showroom, Mumbai).

The GenX Nano has a fuel efficiency of 23.6 km per litre for manual and 21.9 kmpl for AMT variants.

“Whatever the customer feedback that has come for the car has been encouraging,” Pareek added.

Other features

Apart from ‘Easy Shift’ (AMT), features of GenX include music system compatible with Bluetooth, digital information display with features such as average and instantaneous fuel consumption, distance to empty and gear shift indicator.

For Tata Motors, the launche is being seen as break or make moment in the passenger car segment after a tepid response from buyers to its earlier launches.

Published on May 19, 2015
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