Tata Motors on the fast-track with four new-gen models

Thanks largely to its four recently launched new-generation cars — Tiago, Tigor, Hexa and Nexon — Tata Motors has vroomed past the first quarter with a 52 per cent growth against the industry growth of 13.1 per cent.

The growth in the corresponding period last year was 22 per cent, against an industry rate of 7.11 per cent, said Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors Ltd.

He attributed the performance to multiple factors such as meeting the aspirations of new customers and aggressive marketing focussed on drive-in experiences.

“We are No 1 in customer satisfaction in the South Zone and No 2 at the all-India level. We were in the 7th position four years back,” said Pareek, quoting US-based rating agency JD Power Associates.

Pareek was speaking to BusinessLine on the sidelines of the national launch of Nexon XMA, the compact SUV’s latest version in the mid-variant segment.

Asked why Kerala has been chosen as the launch pad for the new vehicle, he said: “We are the fastest growing brand in the State and netted a 36 per cent growth in Q1 of FY19, against the industry growth rate of 22 per cent.” Kerala is an important focus market for Tata Motors, as it contributed to 19 per cent of its passenger vehicles sales in the southern zone, he added. The southern region contributes 28 per cent of the company’s passenger vehicles sales.

The introduction of four new generation cars led the passenger vehicle business to grow 31 per cent in FY18, and by 63 per cent in June this year, he said.

He also ruled out plans to phase out Tata Nano, saying the model is doing well in certain pockets such as Kerala and hilly regions.

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