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Tata, Bajaj, Nike, Dell and Apple are the top five consumer focused brands in the country according to TRA’s newly launched “India’s Most Consumer-Focused Brands 2018”. The report, a study measuring the brands’ increase in keenness-to-buy among Indian consumers over the last year, was released today.
Tata has been ranked India’s Most Consumer-Focused Brand 2018 in the research. Closely following at second rank is Bajaj. At third position is Nike, Dell is at fourth place and Apple achieves fifth spot . The MCF 2018 report lists 500 brands which have increased their buying propensity in a comparison of two years data.
Launching the report, N Chandramouli, CEO, TRA Research said, “It may not come as a surprise that the top two-ranked are among the best known Indian conglomerates, and arguably understand the Indian consumer very closely. The brands which made it to the list are brands which have did not ‘sell’ to the customers, but instead, helped them buy by better understanding the consumer needs and desires. These brands have successfully built intimate relationships with its customers - knowing and understanding them better.”
Buying Propensity is a scientific methodology that gets to the root of consumer’s buying process to understand and measure their buying keenness . The process understands the overt, covert and contextual buying drivers of consumer-influences from 16 cities with 97 parameters researched in two 6-monthly studies totally comprising 6000 consumer-influencers.
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