Thomas Cook targets children with theme park holidays

PTI Mumbai | Updated on January 13, 2018 Published on March 07, 2017

Thomas Cook (India), an integrated travel and travel related financial services company, today announced its focus on children — a powerful new segment of holiday decision makers.

To leverage this emerging trend the company has launched an engaging series of ‘Theme Park Tours’, designed for children centred around theme—parks across the globe.

“With children emerging as clear decision makers in family holidays, we were strategic in selecting Theme Parks as the hero of our series, to engage and delight India’s children,” Thomas Cook (India) President and Country Head — Leisure Travel, MICE, Rajeev Kale said in a release issued here.

Published on March 07, 2017
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