Kids lifestyle brand Toonz Retail India said it is reworking its e-commerce platform to convert it to an omni-channel model.

The company had launched its online platform two years back.

“Our e-commerce play didn't do as well as we had anticipated. We are reworking the model to convert it into an omni-channel retail model to complement our brick and mortar store. Our consumers can use features such as try and buy. We expect to relaunch the platform by June,” Sharad Venkta, CEO & MD Toonz Retail, told Business Line.

Toonz Retail is promoted by agrochemical major Crystal Group. The company has close to 100 retail stores, largely operated through the franchisee model.

“We will be opening 24 more stores by the end of this year,” he said, adding the company is present in 15 States.

Venkta said the company is targeting 200 stores in two years’ time.

Toonz products are also sold on portals, including Flipkart, Snapdeal, Jabong, Firstcry, Paytm, Amazon.

Last year, the company also forayed into the GCC market after it had inked an agreement with Saudi Arabia-based Tariq Albassami Group for expanding into the GCC nations.

“We have two stores in the Gulf region. However, due to slowdown in the region, we were unable to expand at the pace we would like to have,” he added.

The company also supplies to Fiji, Mauritius and Nepal. “We also have a possibility of expanding there,” Venkta said.

For the domestic market, he said that the company will be expanding its home brands Wowmom, Superyoung and Superyoung Celebration.

“We are also looking to launch a sport range including swim wear and cricket ball,” he said.

Asked about its revenue, Venkta said that the company is looking to close the year with a revenue of ₹45 crore.

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