AT Cross Company, an iconic writing instrument maker of the US, is launching its leather accessory range in India.

Yashovardhan Gupta, Director and CEO of Torero Corporation, an Indian company holding global marketing licence holder for Cross branded leather items, said that the formal launch would take place on Wednesday. He said Cross planned a $-2 million ad spend for the launch. Torero, which also manufactures leather items such as wallets, bags, belts and cases for mobiles, laptops and iPads for Cross, was also investing around $6 million for capacity expansion at its Kolkata plant.

Torero said Cross items would be available through departmental and chain stores in tier-I and -II cities as well as online through Flipkart, Amazon, Snapdeal Myntra and Jabong.

The items are produced from finished Spanish leather, imported from a Cross approved unit in Spain. Cross has taken a special pricing strategy for the Indian market as it decided to pass on the cost advantage of ‘make in India’ to the local customers. “On an average, Indian price for an item is 40 per cent lower than Cross branded items sold elsewhere in the globe,” Gupta said.

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