Companies

TVS, Bajaj Auto in a legal scrap over disparaging ads

Our Bureau Chennai | Updated on January 17, 2018

Court gives Bajaj two weeks to file a detailed response





Two-wheeler makers TVS Motor and Bajaj Auto are caught in yet another legal tussle with the former accusing the latter of making misleading claims about its moped TVS XL 100.

TVS Motor claims that Bajaj dealers in Tamil Nadu circulated information comparing TVS XL 100’s mileage and cost savings unfavourably with Bajaj’s entry-level bike CT 100B.

TVS approached the Madras High Court and sought relief against Bajaj.

The Madras High Court has granted TVS Motor a temporary injunction against Bajaj.

The court has given Bajaj two weeks to file a detailed response and temporarily restrained it from continuing with its advertisements for that period.

The Pune-headquartered company claims that its campaign comparing TVS XL moped and CT100B was based on real-life mileage numbers taken from customers.



Eric Vas, President – Motorycles, Bajaj Auto, said: “When the matter comes up, we will submit that the advertisements were neither disparaging nor denigrating TVS’ product(s) but were merely a reflection of the customer experience, as disclosed to us.”

About seven-eight years ago, the two companies fought a legal battle over alleged patent infringement, with Bajaj accusing TVS of copying its patented DTSi technology.

Published on July 04, 2016

Follow us on Telegram, Facebook, Twitter, Instagram, YouTube and Linkedin. You can also download our Android App or IOS App.

This article is closed for comments.
Please Email the Editor

You May Also Like