In a move that will help grow its global sales, leading two- and three-wheeler maker TVS Motor Company, on Wednesday, announced its foray into the Mexican market.

It has entered into a partnership with Torino Motors, a leading distributor in the Mexican region.

With over 40 years of experience in the region, Torino Motors — a subsidiary of Groupo Autofin — specialises in automobile and retail finance, according to a press statement.

Distribution network

“We are delighted to partner with a reputed, well-known company such as Torino Motors, who comes with over 40 years of experience in Mexico. Their insights will allow us to personalise our offerings to suit the customers of Mexico and their vast network of distribution will ensure maximum reach in the country,” said R Dilip, Senior Vice-President – International Business, TVS Motor Company.

In the first year of the association, Torino Motors will work with TVS Motor to open 40 exclusive stores in the country for the distribution of two-wheelers.

“We are delighted to be the bridge between TVS Motor’s superior offerings and our esteemed customers in the country. The range of offerings provided by the company are very well-suited for the local Mexican commuter and terrain. We are confident that this association will be very successful,” said Jorge Garcia, Chief Executive Officer, Torino Motors.

Following this association, Torino Motors will distribute a wide range of TVS Motor Company two-wheeler offerings including motorcycle range TVS Apache RTR, scooters WEGO and NTORQ 125 among others.

Export markets

TVS Motor Company has been selling its two and three wheelers across 60 countries. The Chennai-headquartered company is the second largest two-wheeler exporter from India after Bajaj Auto.

During the first month period of this fiscal, the company exported about 25,700 scooters (16,200 units last year same period) and 2.37 lakh motorcycles (1.71 lakh units) to various countries.

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