Packing batteries with more punch
Indian researchers are working on cells that can store more energy, last longer
The launch of VOOT Select marks a key milestone in our journey to become a future-ready, pipe-agnostic storyteller, Sudhanshu Vats, Group CEO & MD, Viacom18
Entertainment network Viacom18 has announced the launch of Voot Select, the company’s newest foray into the subscription video on demand (sVoD) services. With Voot Select, it expands its digital portfolio further.
This is in a bid to follow a "digital first" strategy, with Fibre to Home expected to show aggressive growth in the country, said Sudhanshu Vats, Group CEO & MD, Viacom18 .
Voot Select is Viacom18's premium SVoD offering developed to cater to this growing connected television audience, he added.
Voot Select will bring the content from Viacom18’s portfolio of channels on the digital platform 24 hours before its debut on television.
Voot's app was earlier primarily advertisement-driven.
Voot Select will be having more than 30 originals, more than 1500 movies, as well as global content through partnerships with certain international studios. It will also stream over 35 live TV channels.
The new premium service on VOOT is available for Android, iOS and web users at Rs 99 per month, or Rs 999 for an annual subscription. A limited period introductory offer of Rs 499 for the annual subscription is also available.
Voot has over 100 million monthly active users, according to Vats.
“We have put together a very compelling proposition and even pushed the envelope with publishing content 24 hours before TV, clutter-breaking originals and international content. The launch of VOOT Select marks a key milestone in our journey to become a future-ready, pipe-agnostic storyteller," said Vats.
Voot Select will also house exclusive global content through partnerships with CBS, CBS All Access, Showtime, Fremantle, Endemol Shine, Chelsea TV, Arsenal TV, Real Madrid TV, BBC and Sony Pictures, among others.
As for Voot's business strategy, Gourav Rakshit, COO, Viacom18 Digital Ventures said that Voot is the outcome of Viacom18’s vison to create a future ready digital business catering to the country's evolving digital entertainment needs.
"It is with this focus and a content first approach that we have built Voot Select as a premium platform providing an enhanced viewing experience for our users. Voot Select is “made for stories” that are differentiated and compelling and with them we are determined to be the most sought-after content destination for every Indian," he said.
Indian researchers are working on cells that can store more energy, last longer
To fix a broken bone, doctors often harvest another bone from the patient’s body or from someone else. It ...
Superconductors from IIScScientists at IISc Bangalore have invented a device with a nanocrystal structure ...
Engineering and construction giant L&T has won a licence from the Council of Scientific & Industrial ...
Option price falls more than it rises for the same change in underlying
A long-term vacation here is worth a check-in
The fund delivered a return of 31.5% in 2020 compared with the category’s 15.5%
Care Health Insurance’s new rider offers no great benefit. We review its pros and cons
In these isolated times when people yearn for a slice of the familiar, amateur and professional chefs are ...
While good writing wars against the cliché, television gives it a natural home
India is ready with two vaccines to beat the deadliest virus of recent times. The immunisation drive, however, ...
The storming of the Capitol on January 6 could be the prelude to yet another chapter in the US’s long and ...
Digital is becoming dominant media, but are companies and their ad agencies transforming fast enough to make a ...
Slow Network, promoted by journalist-lyricist Neelesh Misra, pushes rural products and experiences
How marketers can use the traditional exchange of festive wishes meaningfully
For Fortune, a brand celebrating its 20th anniversary, it was a rude shock to become the butt of social media ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...
Please Email the Editor