Volvo to spend Rs 20 crore on marketing, unveil Rs 25 lakh car in 2013

Virendra Pandit Ahmedabad | Updated on March 12, 2018 Published on December 27, 2012

V40 Cross Country. Photo: Volvo cars webpage

Volvo Auto India (VAI) will bring its Rs 25 lakh car, V40 Cross Country, unveiled recently in Paris, to India in March or April 2013 and increase its overall marketing budget in the country from Rs 16 crore to Rs 20 crore next year, a senior company official said here on Thursday.

Commercially, this car will become available in the country in May-June 2013.

Also, the company could take a call next month to increase prices by 5%, although other carmakers have already effected a 6-8% price hike in the country, said Sudeep Narayan, Director-Marketing and PR.

VAI, which appointed a dealer in Ahmedabad, hopes to sell 1,200 cars in Gujarat in 2013, as compared to 800-plus in the current calendar year. By 2020, it expects to sale 20,000 cars in the country, out of 150,000 luxury cars expected to be sold that year, said Tomas Ernberg, Managing Director.

Volvo Auto, which commenced operations in the country in 2007, currently has 11 dealers across India.

Globally, the Swedish major is targeting to increase its current sales of 440,000 to 800,000 by 2020.

Published on December 27, 2012
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