Within a fortnight of introducing its range of Vu Ultra 4k televisions, Vu Technologies is set to premiere its Vu Cinema Smart TV, to be sold exclusively on Flipkart, starting June 23.

Devita Saraf, Chairman and CEO, Vu Technologies, told BusinessLine that the smaller-sized Smart TV. to be unveiled on Tuesday. would be in line with customer expectations — be it features, audio-visual performance, functions and so on. “We have ensured that movie fans get the best cinema experience without having to step outside the safe confines of their home.”

The company launched its first range of smart televisions in India in 2016; two years later, it introduced Android TV, before embarking on Vu Ultra 4k a few days back.

“The opportunity is huge considering that theatres are closed and movie buffs are yearning to get the best effect watching a show from within the confines of their homes,” she said, in reply to a question on the rationale for launches in quick succession.

On features, she said: “The Vu Cinema Smart TV is equipped with IPS A+ grade panel for premium viewing experience, 40W surround speakers with Dolby Audio, a premium content library to keep the user entertained at all times, and Bezel-Less design to enhance the living room. It will be available in 2 sizes: 32″ priced at ₹12,999 and 43″ at ₹21,999.”

“This would be our fourth launch in 2020; we have more takers in the South. Coimbatore incidentally tops the list,” Saraf said, adding: “All our earlier launches witnessed outstanding sales, with sets being sold out within two days of the launch.

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