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Young Versace, the kids range from fashion label Versace, has entered into a franchise agreement with Les Petits, a multi-brand kids-wear retailer to sell its range in India.
Swati Saraf, President, Les Petits, said the company would be the master franchisee for the brand in India.
“We will start by retailing Young Versace’s products, including apparels and accessories at our stores,” Saraf said.
Asked if Le Petitis was planning to set up a mono-brand store for Young Versace, Saraf said the company was still considering the possibility. The brand will cater to children till eight years and will be priced from Rs 4,000 to Rs 40,000.
Young Versace is a favourite among celebrity moms. Recently, Kaia Gerber, daughter of supermodel Cindy Crawford, was spotted wearing the signature collection.
Les Petits, is a luxury store for kids’ apparel and furniture and retails brands such as Fendi Kids, Baby Dior, Miss Blumarine, Simonetta, I PincoPallino, among others.
Last year, Armani Junior, the subsidiary of fashion label, Giorgio Armani, entered India through a partnership with designer Suneet Varma.
The baby and kids market in India is pegged at over $5 billion, growing at 20-25 per cent a year. The luxury category is still a niche category. Designer Raghavendra Rathore, too, had launched his children's line. Indian labels such as Kidology has tied up with designers Gauri, Nainika, Gaurav Gupta, Namrata Joshipura and Ritu Kumar to design apparels for children up to 10 years old.
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