Zee launches theatre channel Spotlight on Airtel Digital TV

Varun Aggarwal Mumbai | Updated on April 23, 2019

Popular Indian plays will now be aired on Zee television on a new dedicated channel for theatre called Spotlight.

The new channel from Zee Theatre, the theatre segment of Zee Entertainment, is a video on demand channel that will air the best of Indian plays by popular theatre groups from across the country and was launched on Tuesday. It will be available only on Airtel Digital TV.

With this, Airtel’s Digital TV platform will offer Indian theatre a wider market reach as customers watch their favourite plays from the biggest playwrights come alive right in their homes.

Viewers will be able to watch over 100 plays in Hindi, Marathi, Gujarati, Bengali and English, across a wide variety of genre, ranging from classic, to thriller, to comedy performed by renowned artists such as Varun Badola, Sonali Kulkarni, Ira Dubey and Vikram Gokhale. Some of the popular plays that will be available on the new channel are Choker Bali, Ma Retire Hoti Hai, Vaastav, Sakubai and Janpath Kiss.

Richa Kalra, Product Manager – DTH, Bharti Airtel said, “We are excited to add Theatre to our video-on-demand content portfolio and offer a wider genre of entertainment to our customers. With this partnership with Zee, we aim to offer a wider reach for the rich culture of Indian theatre.”

Shailja Kejriwal, Chief Creative Officer – Special Projects, Zee Entertainment Enterprises Ltd. said, “Theatre is our national heritage that is cherished across the country; however, some of our finest and most pertinent plays seldom reach beyond a few cities. At Zee Theatre, we aim to bring the most revered and relevant plays to every Indian household. The partnership with Airtel Digital TV reinforces this desire to celebrate the heritage of Indian theatre.

Spotlight – Asli Manch, Asli Kahaniya will air as a Subscription based Video on Demand (SVOD) service and will be available to customers for free for the first 10 days. Post the trial period, customers will have to pay ₹ 75 per month for the channel.

Published on April 23, 2019

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