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Zee Entertainment Enterprises Limited (ZEEL) has announced its entry into Kerala with the launch of its fifth channel in the southern region, Zee Keralam.
The channel was unveiled by Punit Misra, CEO, ZEEL, Siju Prabhakaran, South Cluster Head, ZEEL, and Deepti Sivan Pillay, Business Head, Zee Keralam, here on Wednesday.
With 38 domestic channels and 39 international channels under the ZEEL umbrella, the launch of Zee Keralam will consolidate the southern market for the network with a total of five channels.
Siju Prabhakaran said that in the last few years, the south cluster has been growing exponentially for Zee as a network and with the launch of Zee Keralam, the company will continue to perform at a high growth rate.
Zee Keralam will go on-air in November 2018 with its HD feed with a robust programming calendar that will be a mix of both fiction and non-fiction shows along with an extensive movie library and star-studded events line-up, he said.
The channel is set to launch with an extensive multimedia campaign covering all major districts of Kerala and is targeting complete reach and accessibility throughout all distribution platforms.
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