Zensar acquires UK-based digital agency Foolproof

Our Bureau Mumbai | Updated on January 15, 2018 Published on November 02, 2016

Harsh Goenka

Pune-based Zensar Technologies acquired Foolproof Limited and three of its subsidiaries for an undisclosed sum to build its digital portfolio.

Headquartered in London, with other offices in Norwich and Singapore, Foolproof helps global brands design digital products and services.

Announcing the acquisition, Harsh Goenka, Chairman of RPG Enterprises and Zensar, said: “Foolproof’s market leadership in experience design and the strong management team at its helm, are strategic to Zensar’s plan to increase market share in this increasingly pertinent space. The integrated proposition of the two companies will augment the value Zensar delivers to clients.”

Peter Ballard, Partner at Foolproof, said: “Digital has fundamentally changed how consumers view and interact with brands, but many businesses have been slow to react to this change. Our rigorous approach to design using real customer insight to inform the design at every stage of the process, helps us deliver digital experiences, which create value for both our clients and their customers.

“Joining forces with Zensar will give us access to greater resources, and extends our global reach, to help us in our mission to positively impact the lives of millions of people around the world through great design.”


Foolproof had revenues of £8.5 million for last 12 months and employs 100 consultants, with knowledge and understanding in strategy and planning, design research, design and development and creative technologies.

Foolproof will operate under its own brand name, and will continue to be managed by founders Peter Ballard and Tom Wood. Foolproof’s management team and all their associates based in London, Norwich and Singapore will become a part of Zensar’s Global Digital Services organisation.

Published on November 02, 2016
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