Economy

Leaving a footprint in your heart this Onam

Our Bureau Kochi | Updated on July 20, 2011 Published on July 20, 2011

The ‘Baghya Chuvadu' offer will help customers get the most value from their festive shopping

Consumers in Kerala can try their fortune this Onam season at Samsung outlets with a scratch card designed in the shape of a footprint, derived from the mythology associated with Kerala's legendary King Mahabali.



Christened as the ‘Baghya Chuvadu' offer, it will help customers get the most value from their festive shopping, as each ‘Chuvadu' (footprint) will contain scratch cards for assured gifts. The third footprint will entitle them to a bumper prize coupon which could be an LCD TV, refrigerator, home theatre, or air-conditioner.



Gifts



Unveiling the Onam offers here on Wednesday, Mr Raj Kumar Rishi, Vice President, Audio Video Business, told reporters that gifts worth Rs 17 crore are being given away by the company, during the promotion period till September 15, across all Samsung authorised outlets in Kerala.



The company, he said, is looking at notching up a sale of Rs 250 crore during the festival period between July and September from the Kerala market, a 25 per cent growth over the corresponding period. With the introduction of the new 2011 range of Smart televisions and smarter home appliance products, as well as enhanced market penetration, the company is hopeful of achieving the target. The company is aiming to sell 30,000 smart televisions in the state during the festive season, he said.



Advertising



Besides, the company is supporting its promotion offers with aggressive advertising, as well as below-the-line activities, including shop-front and outdoor activities. Regarding the Kerala Business Plan for 2011, he said the company is targeting Rs 525 crore, as against Rs 420 crore achieved last year. Referring to the Smart TV market in India, he said the market is expected to touch 4.5 million units this year, as against 2.8 million units previously. Of this, Samsung is having a market share of 30 per cent.



“We are very confident that we can sell more than 1,00,000 smart televisions in the Indian market based on our very strong line-up, as well as the innovative solution marketing that we are doing for smart televisions,” he added.



Mr Mahesh Krishnan, Vice President, Home Appliances, said that the company is also offering consumers an enhanced home appliance line-up, comprising five-star refrigerators, split air-conditioners and Eco Bubble front-loading washing machines during the festival season. The Kerala market constitutes 4 per cent of the total turnover of the

Published on July 20, 2011

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