Technology is changing the way traditional businesses are run, according to S Prashanth, Executive Director, Quadrasystems.

At an event organised for SMBs here, he highlighted the advantages for small business if they were to adopt cloud computing. He said: “Cloud computing is driving modern businesses as 43 per cent of SMB employees work in more than one location and 55 per cent of such businesses support mobile workforce.”

“Businesses need elasticity, scalability and parity with their competitors globally. A connected workforce can react in real time and cloud is the great leveller,” Prashanth said. Quadrasystems has registered a 33-per cent year-on-year growth in its cloud business. The firm has added more than 40,000 users on the cloud over the past 12 months, Prasanth said, adding, “There is still a huge potential to grow, considering that Coimbatore is home to more than 75,000 MSMEs with an approximate investment of ₹15,000 crore.”

Microsoft’s Azure and Office365, which are available via open licensing, add significant value because users have the flexibility to manage their IT roadmap, he said.

Benefit of technology

Sharing details on how technology adoption propels growth, he said, “Studies show that tech-savvy SMBs are six times more likely to have international customers and twice the effectiveness in meeting changing needs and the resultant benefits included higher revenues, profits and better position in the global market place.”

Hailing Quadra’s efforts in driving cloud awareness in upcoming markets, Director of Microsoft India Sudhir Nayar said, “If more SMBs adopted the latest IT tools, there is potential for the SMEs to grow their revenue by $56 billion and create 1.1 million new jobs,” Nayar said.

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