Agri Business

Amul's turnover up at Rs 9,774 cr

Virendra Pandit Anand (Gujarat) | Updated on June 21, 2011

The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets the Amul brand of milk and dairy products, has achieved the turnover of Rs 9,774 crore ($2.17 billion) during 2010-11, the federation said on Tuesday.

“The Taste of India” marketer is now aiming at a turnover of Rs 12,000 crore next year, and Rs 30,000 crore by 2020,” Mr R S Sodhi, Managing Director, GCMMF, told Business Line.

The turnover of Rs 9,774 crore this year does not include the turnover of major cooperative dairies such as those at Vadodara and Surat which also market their products under the same Amul brand through an arrangement with GCMMF. Together with these dairies, the Amul brand's total turnover would be about Rs 13,000 crore in 2010-11, Mr Sodhi said.

Interestingly, while Amul milk is the “milch cow” for GCMMF, with a 40 per cent contribution to its turnover, Amulspray, in the infant milk product category, is now the second most saleable product of the cooperative, with revenues of Rs 1,000 crore. Amul butter comes third, with Rs 900-crore turnover.

This year, Amul will be launching a fruit yoghurt as well.

Amul achieved a growth of 22.1 per cent during the previous fiscal, Mr Parthibhai G Bhatol, Chairman, informed the 37th Annual General Meeting of GCMMF at Anand on Tuesday.

GCMMF had achieved the $1-billion mark four years ago, in the 33rd year of its formation in 1964. GCMMF's turnover registered a CAGR (compounded annual growth rate) of 23 per cent during these last four years. In 2010-11, it paid Rs 8,345 crore to its 30 lakh farmer-members. Payout to farmers also registered a 23 per cent CAGR in the last four years.

While sales of Amul butter increased 26 per cent in 2010-11, that of Amul milk in pouches went up by 34 per cent, and processed cheese by 29 per cent. Amul beverage range including flavoured milk, buttermilk and lassi have shown a growth of 28 per cent and that of Masti curd 39 per cent.

With enhanced focus on fresh and fermented products, GCMMF had recently launched Amul probiotic lassi in ready-to-drink cups, probiotic buttermilk, and also flavoured yoghurt under the brand name of Amul Flaavyo.

Published on June 21, 2011

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