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Tea producers have asked for aggressive promotion to activate demand and arrest the decline in the earnings.
“In the first quarter of 2011, producers who sold their teas through the auctions of Coonoor Tea Trade Association (CTTA) have lost Rs 3.55 crore compared to the same period of last year. If this trend continues, when the year ends, the turnover will be around Rs 12 crore less than in 2010. But already, in 2010, the turnover was Rs 23 crore less than 2009. Hence, this will result in a large cumulative loss”, Dr S Ramu, President, Nilgiri Bought Leaf Tea Manufacturers' Association, told Business Line.
“We are concerned that the decline in earning had been increasing month after month in 2011.
Jan turnover
In January end, turnover was 2.33 per cent less than January 2010. By February end, the shortfall had increased to 3.92 per cent and by March end, further to 4.68 per cent compared to the corresponding period of last year.
So, aggressive promotion is needed to activate the demand and arrest the declining trend in earning, Mr Ramesh Bhojarajan, Vice-President of the Association, said.
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