Comments
Bayar’s Coffee, Bengaluru-based speciality coffee roaster, will launch its new product ‘Red Sirocco’ for the domestic market at the India International Coffee Festival (IICF) in Bengaluru.
“Red Sirocco is an exquisite range created from the finest Arabica speciality coffee beans sourced from Columbia, Ethiopia, Kenya and India,” R Nagaraja Rao, Director, Bayar’s Coffee told BusinessLine .
The company has a tradition of sourcing the finest coffee beans in India and roasting them to perfection using modern technology to create signature blends. This is for the first time company is sourcing coffees globally.
“Bayar’s customers have been savouring our speciality coffees at restaurants and at homes. As people are becoming increasingly exposed to global tastes and flavours, they are demanding the same experience here in India. It is here we created ‘Red Sirocco’ blends to cater to the growing demand of coffee connoisseurs and will be retailed at ₹1,000-1,200 per kg,” Rao added.
Bayar’s Coffee is also endeavouring to impart coffee education experience in India. Under the Red Sirocco brand, it is organising the ‘Q Grader Arabica and Robusta’ training in Bengaluru.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.