Agri Business

Bayar’s Coffee launches gourmet range ‘Red Sirocco’

Anil Urs Bengaluru | Updated on January 17, 2018 Published on January 17, 2018

Bayar’s Coffee, Bengaluru-based speciality coffee roaster, will launch its new product ‘Red Sirocco’ for the domestic market at the India International Coffee Festival (IICF) in Bengaluru.

“Red Sirocco is an exquisite range created from the finest Arabica speciality coffee beans sourced from Columbia, Ethiopia, Kenya and India,” R Nagaraja Rao, Director, Bayar’s Coffee told BusinessLine.

The company has a tradition of sourcing the finest coffee beans in India and roasting them to perfection using modern technology to create signature blends. This is for the first time company is sourcing coffees globally.

“Bayar’s customers have been savouring our speciality coffees at restaurants and at homes. As people are becoming increasingly exposed to global tastes and flavours, they are demanding the same experience here in India. It is here we created ‘Red Sirocco’ blends to cater to the growing demand of coffee connoisseurs and will be retailed at ₹1,000-1,200 per kg,” Rao added.

Bayar’s Coffee is also endeavouring to impart coffee education experience in India. Under the Red Sirocco brand, it is organising the ‘Q Grader Arabica and Robusta’ training in Bengaluru.

Published on January 17, 2018

A letter from the Editor

Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.