Agri Business

Bayar’s Coffee launches gourmet range ‘Red Sirocco’

Anil Urs Bengaluru | Updated on January 17, 2018

Bayar’s Coffee, Bengaluru-based speciality coffee roaster, will launch its new product ‘Red Sirocco’ for the domestic market at the India International Coffee Festival (IICF) in Bengaluru.

“Red Sirocco is an exquisite range created from the finest Arabica speciality coffee beans sourced from Columbia, Ethiopia, Kenya and India,” R Nagaraja Rao, Director, Bayar’s Coffee told BusinessLine.

The company has a tradition of sourcing the finest coffee beans in India and roasting them to perfection using modern technology to create signature blends. This is for the first time company is sourcing coffees globally.

“Bayar’s customers have been savouring our speciality coffees at restaurants and at homes. As people are becoming increasingly exposed to global tastes and flavours, they are demanding the same experience here in India. It is here we created ‘Red Sirocco’ blends to cater to the growing demand of coffee connoisseurs and will be retailed at ₹1,000-1,200 per kg,” Rao added.

Bayar’s Coffee is also endeavouring to impart coffee education experience in India. Under the Red Sirocco brand, it is organising the ‘Q Grader Arabica and Robusta’ training in Bengaluru.

Published on January 17, 2018

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