Participation in the recently concluded Jeddah International Trade Fair has rekindled the Cashew Export Promotion Council’s hopes of doubling its business to Saudi Arabia.

With adequate follow-up, the quantum of exports to Saudi Arabia could be increased from the current 5,862 tonnes per annum, valued at Rs 231.34 crore, to higher levels, says T.K. Shahal Hassan Musaliar, Chairman, CEPCI.

According to him, the council’s participation in the 25th JITF 2013 has helped create consumer awareness on the taste and health advantages of consuming Indian cashews. The fair attracted businessmen from across the Kingdom and the neighbouring Gulf States.

The Chairman also attended a meeting at the Indian Consulate office and discussed various trade issues relating to cashew.

Saudi Arabia  is the fastest growing economy in West Asia. Last year 13,625 tonnes of cashew kernels valued at Rs 550.18 crore was exported from India to the UAE.

With a view to generating interest and educating people on the advantages of consuming the nuts, he said cashew kernels, plain and flavoured, were offered as samples to the visitors.

There were enquiries, especially from buyers of bulk cashew, on the availability of good quality/different grades of Indian cashews and price details, he said.   

CEPCI had put up posters in the stalls highlighting the nutritional and health advantages of cashew. Besides, brochures in Arabic and English, providing general/nutrition information and the council’s promotional shopping bags carrying the message ‘Zero Cholesterol’ were distributed. 

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