Godrej Agrovet has launched Hitweed Maxx, a herbicide that controls most of the major weeds in cotton, giving the crop weed-free growth of 25-30 days. The herbicide promises weed control at low cost as compared to conventional methods.

The launch follows the success of the indigenously developed and patented cotton herbicide Hitweed.

Hitweed Maxx will be available in all cotton growing States: Punjab, Haryana, Rajasthan, Madhya Pradesh, Maharashtra, Gujarat, Odisha, Andhra Pradesh, Telangana, Karnataka and Tamil Nadu.

Marginal farmers are struggling with low cotton productivity due to lack of awareness about nuances of technology and reliance on manual/mechanical weed management. The growth of weeds during the early stages of the crop poses a major problem since they compete for vital nutrients. As a result, the crop yield reduces and does not meet the farmer’s expectations, said the company.

Hitweed Maxx checks weed competition during the critical period of crop growth and effectively controls both broad- and narrow-leaved weeds and results in higher productivity. It protects the crop for longer periods thus delivering economy of scale to farmers.

Balram Yadav, Managing Director, Godrej Agrovet, said the newly launched herbicide is a one-shot solution to control all major weeds in the cotton crop, leading to a higher productivity and efficient weed management.

The use of Hitweed Maxx eliminates mechanical or manual weed management and enables cotton farmers across India to adopt a high-density planting system, he added. It is effective under all planting systems, including high-density planting, where the plant population is kept relatively high, resulting in higher productivity and enhanced profit per acre.

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