Agri Business

Green tea scales new highs at Coonoor auctions

PS Sundar Coonoor | Updated on April 16, 2018 Published on April 16, 2018

Two new price records, all-time high for entire South Indian auctions, were created at Sale No: 15 of Coonoor Tea Trade Association auctions.

“Avataa Green tea fetched an all-time high price in South India when Golden Tips Tea Co., bought it for ₹2,401 a kg,” Ravichandran Broos, General Manager, Paramount Tea Marketing, who auctioned the tea, told Business Line.

“By virtue of this, Avataa has broken its own record of ₹2,086 a kg which it created last year,” he noted.

The price record of ₹2,401 is the highest price fetched by any tea in any auction in any year in any centre anywhere in South India.

“We are happy over this new record because we manufactured it based on high demand from discerning consumers and tea connoisseurs for this grade. It had fetched Golden Leaf India award for three years,” Avataa Director G Udayakumar said.

“This tea is known for its exotic winter characteristics leaving bright yellow liquor and soothing after-taste with favourable flavour. That is why it was able to create a price record,” he explained.

The other price record was created by Vigneshwar Estate Tea Factory, a bought-leaf factory in the small hamlet of Aravenu, also auctioned by Paramount Tea Marketing.

“Vigneshwar Broken Pekoe grade was bought by Vora Sons at ₹322 a kg. This is a new peak for any CTC grade ever sold in South India,” Broos said.

“For the past few years, this tea has been winning Golden Leaf India award in the entire Nilgiris category beating even entries from corporates,” Ramesh Bhojarajan, Managing Partner of Vigneshwar Factory, said.

“This is the highest ever price we have realised for any of our teas since manufacturing started in our factory 30 years ago”, he disclosed.

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Published on April 16, 2018
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