Kamani Oil Industries Pvt Ltd, which has launched its Riso brand of rice bran oil in three cities in Maharashtra, including Pune, is aiming at a 25 per cent share in this segment over the next two-three years.
“After Maharashtra, we will launch in Gujarat and Rajasthan where we already have a distribution network,” Rajiv Behere, Assistant Vice-President, Kamani Oils says. The oil will be rolled out across the country over the next two or three years, he adds.
The rice bran oil market in India is pegged at around 9 lakh tonne per annum, of which the consumer segment is 7,500 tonne and growing at 15-20 per cent per annum. Kamani has invested Rs 20 crore in setting up current capacity of 1,200 tonnes per annum at its existing Khopoli facility and to market the product.
“We can take this up to 3,600 tonnes, and will enhance this with further investment as demand grows,” Behere says. “In the western region, the total market size for rice bran oil in the consumer segment is about 700 tonnes. Of this, we expect to capture 25 per cent in the next two to three years,” he adds.
Rice Bran Oil is value-added cooking oil extracted from rice bran, a by-product of the rice milling industry and being rich in Oryzanol, a natural anti-oxidant, is pegged as amongst the healthiest edible oils.
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