Agri Business

Kashmir exports first commercial shipment of Mishri cherries to Dubai

Our Bureau New Delhi | Updated on July 06, 2021

A Kashmiri farmer displays cherries in the orchard on the outskirts of Srinagar. (file picture)   -  The Hindu

The state produces a variety of cherries such as Double, Makhmali, Mishri and Italy


A first commercial shipment of Mishri  variety of cherries from Kashmir valley has been exported to Dubai from Srinagar.

“The commencement of commercial shipment of cherries would provide huge opportunities for exports of several temperate fruits like plums, pears, apricot and apples from Kashmir to especially Middle East countries in the forthcoming seasons,” an official release said on Tuesday.

APEDA assisted the shipment of cherries to Dubai by Desai Agri-Food Private Limited, a venture company of Innoterra, Dubai, the release.

Last month, a sample consignment was sent from Srinagar to Dubai through the air, transhipped from Mumbai. “Following an encouraging response from the consumers in Dubai, the first commercial shipment of Mishri variety of cherries were exported to Dubai,” the release said.

The Union Territories of Jammu and Kashmir produce more than 95 per cent of the country’s commercial varieties of cherries, including Double, Makhmali, Mishri and Italy.

Published on July 06, 2021

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