Nutrition literacy is the need of the hour. Through consistent policy advocacy, the Indian Food Security Act now provides for enlargement of the food basket under the Public Distribution System by including a wide range of millets that were terribly under-utilised but much healthier than rice and wheat, said eminent agricultural scientist MS Swaminathan.
Launching a range of ragi flakes, manufactured by Kottaram Agro Foods under the brand Soulfull, he said the consumption of such millets would enable the movement towards both food and nutrition security and eradicate hunger pangs.
Kottaram Agro Foods is a Bangalore-based company that has been producing and marketing traditional Indian foods based on a wide range of under-utilised millets. It has a variety of breakfast products such as dosa mix, adai and idli. “Our intention is to bring traditional millets back into Indian homes, and we work with various eminent nutrition research scientists for the purpose,” said Prashant Parameswaran, Managing Director of Kottaram Agro Foods.
The company leaned heavily on the goodness of traditional Indian foods, and has reworked them to make it exciting and acceptable for the modern palette, and convenient for the modern homemaker. The company has so far invested over ₹12 crore and plans to invest another ₹ 25 crore next year.
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