Bengaluru, February 22
Krishify, the social network for farmers and rural communities, announced on Tuesday that it has closed $6.2 million in Pre-Series A funding with additional participation from Omnivore, alongside existing investors Ankur Capital, Omidyar Network India, and Orios Venture Partners. Krishify had already raised $2.7 million in August 2021, and has now closed the Pre-Series A round with an additional $3.5 million in funding.
With over 6.5 million downloads and 1.3 million monthly active users, Krishify is India’s largest social network for farmers and rural communities. Founded in 2019, Krishify is building India “agriverse”, where farmers, rural families, retailers, traders, and agribusiness companies can seamlessly discover, interact, and transact among themselves. Leveraging machine learning, AI, and NLP, Krishify’s app delivers highly personalised experiences to agriverse participants.
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Krishify plans to use this round for accelerating pan-India growth and to further refine the technology for an enhanced user experience in the agriverse. It is also accelerating monetisation on the network via advertising, lead generation, and marketing services for companies targeting rural consumers.
Farmer-centric social network
Rajesh Ranjan, Co-Founder of Krishify, said, “We are excited to partner with Omnivore in our journey to build India’s agriverse. More and more Indian farmers are connecting via Krishify every day, as the network breaks down geographic barriers and helps people interact to access knowledge and do business. We recently met a third-generation guava farmer in Rajasthan who was selling record numbers of guava saplings to farmers across Bihar, Madhya Pradesh, and Maharashtra who only could have ever discovered him through the Krishify app.”
Mark Kahn, Managing Partner at Omnivore, said the rising smartphone penetration in rural India has created an opportunity to build a farmer-centric social network for India’s 130 million cultivators and their families, a total population of over 600 million. “Krishify is building a content-centric agriverse to help farmers and rural communities realise greater success and joy through peer-to-peer engagement,” Kahn said.