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Lawrencedale Agroprocessing India Private Ltd, which is into marketing of fruits and vegetables under the “Leaf” brand is strengthening its foot prints in the South.
The company started with marketing of carrots about 18 months back. In the last two weeks, it has introduced more than 15 vegetables including potato, okra, celery and broccoli, beetroot, cabbage and so on.
P Vijayaraghavan, Founder-promoter of the venture, told BusinessLine that there is huge acceptance for the packed, branded fresh farm produce.
“The sale of Leaf vegetables has touched one tonne a day in Bengaluru alone. It is available in 10-12 premium stores in Whitefield area. We are yet to reach out to other locations in the city,” he said.
The company is gearing up to introduce Leaf across six stores in Coimbatore later this week. “We have indents for 80-90 kg of Leaf packets a day from each of the stores,” he said. The company is in the process of identifying stores in Chennai and Hyderabad for selling branded farm fresh vegetables.
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