Mobile application ‘MoooFarm’ launched to cater to small dairy farmers

MoooFarm, an Australia-based innovative agri-tech company today launched its mobile app ‘MoooFarm’, which provides end-to-end last-mile connectivity solutions to small dairy farmers. According to the company, the app to help build a self-sustained dairy farming community by leveraging ICT applications, creating employment opportunities for the youth, financially empowering women, and doubling farmer income, in accordance with the Government of India’s vision.

Gajendra Singh Shekhawat, Minister of State for Agriculture and Farmers’ Welfare presided over the event.

MoooFarm will leverage data analytics and harness the power of big data to get real-time dashboard on the impact on the productivity and income of dairy farmers. Analytics based on milk, herd, breeding method, health, productivity and extension can be derived from the data captured through the app, leading to informed decision-making for all the stakeholders involved.

Speaking to BusinessLine, Param Preet Singh, Co-founder, MoooFarm, said, “We are looking to increase the income of two lakh farmers by 2020. We will use cloud technology to expand the reach to far-flung farmers. We have signed an MoU with Internet Saathi, a Google India and Tata Trusts initiative, to impart training to Indian women on Internet.”

“We have also signed an MoU with Prabhat Diary Ltd, of Maharashtra, for reaching out to two lakh farmers by 2020 and providing them with agri-tech last-mile technologies. We have already done a pilot with 5,000 farmers, which saw the incomes of these farmers increase by 20-30 per cent in less than one year,” added Singh.

The app is bolstered by a network of Village Level Entrepreneurs (VLEs); the company deploys one VLE for every two-three villages covering about 100-150 farmers. The VLEs, along with experts, visit each farmer’s doorstep for training on ICT and dairy best practices. The VLE has 36 touch points with each farmer via dairy awareness camps, door-to-door visits and MoooFarm community meetings. The VLE app allows the VLEs to ensure successful implementation of dairy best practices and monitor the active usage of the mobile app by the dairy farmers. If any farmer does not take action on alerts, it goes to his VLE.