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Nepal’s orthodox tea exports will no longer have the logo ‘Darjeeling, India’ and will be sold abroad with its own identity, 154 years after tea cultivation commenced in the Himalayan nation, a media report said today.
Nepal has received its own logo or trademark, with the long-standing efforts of the Nepal Tea and Coffee Development Board, organisations associated with tea production, and experts in the field, The Himalayan Times reported.
The trademark comprises an image of mountains with ‘Nepali Tea Quality from the Himalaya’ written below it. Prior to this, Nepal’s orthodox tea was being exported with the logo of Darjeeling, the report said.
Nepal produces certain varieties of teas that are somewhat related to Darjeeling tea in its appearance, aroma and fruity taste.
With this move, Nepali tea would get good price in the international tea market and farmers would directly be benefited, therefore all should stress proper implementation of the logo, Chandra Bhusan Subba, a tea expert involved in the development of the logo.
According to the National Tea and Coffee Development Board, Nepal produces tea on over 66,700 acres of land and exports mainly to India, Canada, Germany, the US and China.
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