Cultivating and marketing organic fruits and vegetables will turn out to be the next big business, with the growing demand and willingness of consumers to pay a premium of more than 20 per cent, said Parshottam Khodabhai Rupala, Union Minister of State for Panchayati Raj, Agriculture and Farmers Welfare.

Urging the youth to consider start-ups that focus on organic foods, he said earlier people knew only two varieties of food, namely vegetarian and non-vegetarian.

However, a third variety has arrived on the scene — ‘organic food’ — and hence, young people should consider venturing into the organic food business using government-supported schemes, he said.

With a vast arable land, India is the only country that can meet the organic food demand of the world and provide immense export opportunity for the country, said Rupala.

Rupala was speaking as Chief Guest at the ‘New India Start-up Conclave’ organised jointly by the Atal Incubation Centre and Rambhau Mhalgi Prabodhini.

More than 200 young women and entrepreneurs from various parts of Maharashtra attended the conclave to discuss business and get guidance from experts.

Ravi Pokharana, Chief Advisor, Atal Incubation Centre, gave guidance to young entrepreneurs and provided them information about government schemes for start-ups.

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