Russia’s response to quality of Indian tea besides its marketing has been encouraging, according to an Indian tea delegation which visited the former Soviet Bloc, under guidance from Tea Board’s Moscow office recently.

Russian retail chain major “7 Continent” submitted a proposal to Tea Board for promotion of exclusive Indian Tea brands at its Nash hypermarket in 156 outlets in 13 cities across Russia.

Following case studies, this may open up new opportunities for Indian teas to be regularly on the shelves of the major retail chain.

At the meeting with the officials of Russian Tea and Coffee Importers’ Association, both the countries strongly recommended for rupee-rouble trade for Indian tea exports. The delegation met the officials of Russian quality control department Rospotrebnazdor.

“The authorities informed the Indian delegation that so far they have not received a single complaint on quality or food safety aspects on Indian Teas and they are satisfied with the quality parameters and standards maintained for Indian Tea”, Tea Board sources told BusinessLine.

They also discussed regarding protection of trademarks and Geographical Indicators (GI) tags.

Russian authorities have agreed to extend the benefit for registration of Trademarks and GI for Indian tea as available to WTO member countries.

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