The board of directors of Tata Coffee Limited has announced that Sanjiv Sarin will be appointed as ‘CEO designate’ of the company with effect from 8th January 2015.

Sanjiv Sarin will assume charge as CEO and MD of Tata Coffee Ltd upon the retirement of Hameed Huq, the current CEO and MD, an official statement said. Hameed Huq, who will retire on 31st March 2015 after a 15 year stint with the company, has held the position of MD since 2010.

Sanjiv has held the position of Regional President- South Asia of Tata Global Beverages for the past four years. During his tenure, he has significantly strengthened Tata Global Beverages’ position in the India branded tea market. Sanjiv has over 38 years of experience in a variety of significant roles.

Prior to his stint at Tata Global Beverages, Sarin held the position of Executive Director-Business Development at Tata Coffee. He has global experience with leading international organizations, including sixteen years at Cadbury Schweppes in the Philippines, Egypt, India and the U.K, his last assignment being Country Director – Cadbury Philippines.

Sanjiv graduated from the Asian Institute of Management, Manila, Philippines and has a Masters in Economics from Bombay University.

Huq joined Tata Coffee in the year 1999 as Vice President (Plantations) and became Executive Director (Plantations) in 2005. Prior to joining Tata Coffee, Huq was with Tata Tea since 1972 and held various senior positions in the company.

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