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Amidst concerns of huge volumes remaining unsold in the recent weeks, as much as 3.14 lakh kg of teas that had remained unsold in previous auctions is being offered for resale at Sale No: 18 of Coonoor Tea Trade Association auctions to be conducted on Thursday and Friday, reveals an analysis of the listing by brokers.
Together with the fresh teas accounting for 10.88 lakh kg, the total offer this week is 14.02 lakh kg – some 12,000 kg less than last week's offer and as much as 7.21 lakh kg less than the huge offer this time last year.
Of the 14.02 lakh kg on offer, 9.79 lakh kg belongs to the leaf grades and 4.23 lakh kg belongs to the dust grades. As much as 13.23 lakh kg belongs to CTC variety and only 0.79 lakh kg to orthodox variety. The proportion of orthodox teas continues to be low in both the leaf and dust grades.
In the leaf counter, only 0.37 lakh kg belongs to orthodox while 9.42 lakh kg belongs to CTC. Among the dusts, only 0.42 lakh kg belongs to orthodox while 3.81 lakh kg to CTC.
Producers are concerned that the sale percentage is low despite shedding prices and have called for aggressive promotion strategies to activate demand.
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