Goat meat has emerged the new superfood and an Indian company has been funded by a Singapore-based investor to increase and promote its use in the domestic and overseas markets.

Mumbai-based Chevon Agrotech Pvt Ltd, an integrated frozen food company, has received its latest round of funding from Singapore-based investment management firm, Greenfield Advisory, with a significant “million-dollar” investment value, Rizwan Thakur, Founder, told BusinessLine . He, however, did not specify the exact quantum, adding it was in a “single-digit, million-dollar funding”.

Chevon will allocate a portion of the acquired funds to expand its senior management team and develop new products. With plans to enhance its reach to all major markets in the country, the company will also utilise the funds to launch marketing campaigns, ramp up distribution and drive its international foray in West Asia and South-East Asia.

A major driver behind Chevon’s international expansion is the rising popularity of goat meat as a superfood and the vast global potential this untapped market presents, he said.

Chevon’s processing and cold storage facility is approved by the APEDA and FSSAI and is equipped to undertake processes such as blast freezing, plate freezing, chilling, packing, and cold storage.

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