Emirates aims to increase market share on routes to US, Europe

Our Bureau Mumbai | Updated on November 20, 2017

Emirates Airlines on Monday said that wants to increase its market shares in routes from India to the US and Europe by 2-5 per cent. To achieve this target, the airline has lined up some attractive fares and promotional offers.


One-way fare (excluding taxes) begin at Rs 36,000 for destinations in the US and to the Europe one way fare (excluding taxes) begin at Rs 24,990.

“Our aim is to increase market share in the US by 2-3 per cent and in Europe by 3-5 per cent,” said Mr Orhan Abbas, Vice-President – India and Nepal, Emirates Airlines.

Market share

The airline currently has a market share of 35 per cent on the routes from India to Britain, 40 per cent to France, 20 per cent to Germany, 70 per cent to South Africa and 31 per cent to New York.

He added that the airline had flown 10-12 per cent more Indian passengers from India in 2010-11 and that India has already overtaken Britain as the top tourist group to the United Arab Emirates.

The airline currently offers 185 flights a week from 10 destinations in India with a total capacity of 53,000 seats.

Seat factors

Mr Abbas said that Emirates is clocking seat factors of 75-80 per cent. Next year, the airline expects to carry 3-5 per cent more Indian passengers.

“First class and business class travel has also been doing well and there has been a 15-17 per cent increase in the Indian passengers in first and business class,” said Mr Abbas.

Emirates also announced that Mr Sunil Kallyat will take over as the Regional Manager – Western India, for the airline.

Published on June 28, 2011

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