Comments
The legendary American motorcycle maker Harley Davidson has finally agreed to ride along with India’s largest two-wheeler manufacturer Hero MotoCorp.
As per the agreement, Hero MotoCorp will sell and service Harley-Davidson motorcycles, and sell parts and accessories, and general merchandise riding gear and apparel through a network of brand-exclusive Harley-Davidson dealers and Hero’s existing dealership network in India.
"As part of a Licensing agreement, Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name," Hero MotoCorp said in a statement.
These actions are aligned with Harley-Davidson’s business overhaul, The Rewire, and the company’s announcement in September to change its business model in India.
"This arrangement is mutually beneficial for both companies and riders in India, as it brings together the iconic Harley-Davidson brand with the strong distribution network and customer service of Hero MotoCorp," the Munjal-owned company added.
Also read:
Related Stories
Did Harley-Davidson read India wrong?
In 10 years, Harley has sold a little over 27,000 units. Royal Enfield sells double that every monthAlso read:
Related Stories
Harley-Davidson cuts short India trip
Lower sales, profitability cited as reasons for decision
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.