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Jet Airways is collaborating as the airline partner with Disney Channel's ‘Jet Set Go' summer campaign.
As part of the campaign, a Jet Airways Boeing 737-800 aircraft will carry a wrap of popular Disney characters such as Mickey Mouse. The aircraft with the wrap will be unveiled in July. It will fly 30 winners of this contest, selected by Disney Channel, along with their families, to Hong Kong for a two-day trip to Disneyland in July.
Billboard-in-sky
The airplane wrap concept, termed as a virtual ‘billboard in the sky', will be branded in the Disney Channel's ‘Jet Set Go' insignia and colours on its fuselage, the airline said.
During the campaign period, an animated aircraft of Jet Airways with an artist's rendition of the branding will also be seen on Disney Channel throughout the month of May. In order to participate in Disney Channel's Jet Set Go campaign, children will have to spot an animated Jet Airways aircraft which will appear on the Disney Channel throughout the campaign period. Children can then accumulate points each time they spot the aircraft by giving a missed call to a toll-free number flashing on the screen.
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