Ola launches ‘Prime SUVs’ in 10 cities

Press Trust of India New Delhi | Updated on January 17, 2018 Published on August 21, 2016


The six-seater option is available at ₹80 onwards and with WiFi connectivity

Transportation app Ola has added SUVs such as Toyota Innova, Nissan Evalia and Chevrolet Enjoy on its platform under ‘Prime’ category to cater to customers travelling in big groups.

The Prime SUV option, available for ₹80 onwards (base fare), will let customers seat up to six passengers.

“We identified that our ‘Prime’ customers wanted more options, especially in cases where people are travelling in groups and hence, need a bigger car or if they are travelling to the airport and need enough space for their luggage,” Ola Senior Director Marketing Communications Anand Subramanian told PTI.

The six-seater ‘Prime SUV’ will also have auto-connect WiFi that addresses the need of staying connected to the internet even when a commuter is on the go, he added.

“We have launched Prime SUV in 10 cities including Delhi, Mumbai, Bengaluru, Kolkata, Hyderabad, Chennai, Pune, Ahmedabad, Chandigarh and Jaipur,” he said.

According to industry analysts, Ola is strengthening its presence across various price points with multiple offerings to tap into the booming cab transportation segment in the country.

Stiff competition

Ola, which is entangled in an intense battle with Uber in the Indian market, has solutions for business enterprises as well.

The competition between the two is expected to intensify further in the coming months as Uber expands its focus on the Indian market after selling off its China operations to Didi Chuxing earlier this month.

Earlier this year, SoftBank-backed Ola had launched ‘Micro’, its low-cost AC cab service, which is available in over 90 Indian cities.

It had also launched ‘Lux’ in May that offers rides in high-end sedans like Jaguar, Mercedes, Audi, BMW, Toyota Camry, Fortuner and Honda Accord.

Under Prime SUV, the base fare will range between ₹80 and ₹150, followed by a distance fare of ₹10-18 per km and a ride time charge of ₹1-2 per minute depending on the city.

Published on August 21, 2016
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